Heightened Aesthetics
Re-Design
This was a fun project I got to tag-team with my friend and masterful photographer, Jesi Cason. Together we re-branded an established aesthetic injection company based in Tampa, FL. Our client Stephanie requested an “art-deco” vibe to elevate the look and feel of services she offers. She was done with clinical!
Stephanie already had a logo, but it wasn’t super legible and only had one variant. Our re-design target was an art deco + nature vibe, something playful yet clean and inviting. Her old branding was adhering to many other aesthetic service providers: sterile, boring, unimaginative.
We incorporated Jesi’s photography with sumptuous jewel tones, organic textures and deco elements to further craft the new brand identity. We can still be clinical and trustworthy, while also being inviting.
Stephanie already had a logo, but it wasn’t super legible and only had one variant. Our re-design target was an art deco + nature vibe, something playful yet clean and inviting. Her old branding was adhering to many other aesthetic service providers: sterile, boring, unimaginative.