Stephanie already had a logo, but it wasn’t super legible and only had one variant. Our re-design target was an art deco + nature vibe, something playful yet clean and inviting. Her old branding was adhering to many other aesthetic service providers: sterile, boring, unimaginative. 

We incorporated Jesi’s photography with sumptuous jewel tones, organic textures and deco elements to further craft the new brand identity. We can still be clinical and trustworthy, while also being inviting. Below, I had some fun creating multi-layered shape graphics for use across Stephanie’s re-vamped website and marketing materials.

As you can see, the old Heightened Aesthetics website was very minimal. Which is a fine place to start when a business owner just needs a place for their customers to make appointments. But Jesi and I expanded the original site to include information for every single aesthetic service Stephanie offers.

We were able to categorize services by type, and created new landing pages full of useful information for each specific service (plus the option to schedule). This expansion helps educate customers, improve site engagement, and book more appointments for Stephanie. Check it out!

We couldn’t let the brand design be complete without a beautiful new business card! Using this dynamic five panel accordion fold template, we were able to include information for Stephanie’s most popular services. The best part: it still folds down to an easy-to-grab-and-put-in-your-pocket business card size.