Simple Food Project
Social Content
Below is a collection of select social content I created for The Simple Food Project, a brand that aims to provide one of the healthiest pet food choices available. Partnering with them was enjoyable, and I had the opportunity to create some adorable animations and charming visuals.
(This page is a little busy, just a fair warning.)
The Simple Food Project is passionate about transparency. They want to make sure customers can identify the ingredients in their pet foods and treats, the same way we’d feed ourselves. Above are animations showcasing imagery of their pet food ingredients as a visual aide for customers. I’m about to say… I wouldn’t mind eating this dog food.
The brand already has a defenitive typography style, mixing hand-written with cutesy serif. Above, I had the task of creating some whimsical still imagery and hand-drawn animations to help advertise their “just 1 ingredient” dog treats. I am a sucker for making visuals involving dogs.
A key part of The Simple Food Project is their emphasis on organic ingredients. Above, I created several more hand-drawn illustrations to show what is, and what is not an organic standard. I love illustrating and animating, even if it’s very simplistic. Less is often more! With that being said, thank you for staying with me through this very active page.